Trade & Wholesale Partnerships
‘Impressionist Illustrations - London Memories Captured in Art
Bring London’s Streets Into Your Store
I’m Magnus Rodwell, an independent London artist specialising in impressionist street scenes and pencil drawings inspired by the architecture, atmosphere and everyday life of London.
Over the past decade, my artwork has grown from local market stalls and independent galleries into a recognised London art brand, with collectors purchasing pieces both across the UK and internationally. Along the way, I’ve had the privilege of exhibiting throughout London, collaborating with independent retailers and being recognised for my contribution to the local creative community, including commendation from the Southwark Business Excellence Awards.
My work is deeply rooted in storytelling, nostalgia and a strong connection to London life — from hidden side streets and market towns to iconic landmarks and neighbourhood communities.
Wholesale & Retail Opportunities
I’m always interested in building long-term relationships with independent retailers, galleries, interior stores, gift shops and lifestyle brands looking to offer something distinctive and locally connected.
Rather than mass-produced generic products, my collections are designed to feel personal, authentic and emotionally connected to London itself.
Trade partnerships may include:
Limited edition London art prints
Pencil drawing collections
Bespoke location artwork
Exclusive neighbourhood collections
Framed or unframed artwork
Seasonal and localised product ranges
I’m also open to creating bespoke artwork collections tailored specifically to your local community or customer demographic, helping your store offer products that genuinely resonate with the people visiting your business.
Supporting Independent British Creativity
Although my business began as a small independent venture, it has steadily evolved into a growing London art brand supported by collectors, local communities and retail collaborations.
All artwork is created in the UK, and wherever possible I work closely with UK-based suppliers and framers. By partnering with my business, you are also supporting independent creativity and British manufacturing.
What matters most to me is maintaining:
product quality
originality
strong retailer relationships
and artwork that customers genuinely connect with emotionally.
Who I Work With
My artwork works particularly well within:
Gift shops
Interior design stores
Independent galleries
Boutique retailers
Coffee shops & lifestyle spaces
London-focused retail spaces
Museum & tourist locations
Card and stationery retailers
Whether you’re looking for a small curated selection or a growing long-term partnership, I’m always happy to discuss ideas and opportunities.
Let’s Start a Conversation
If you’re interested in stocking my artwork or discussing a bespoke retail collaboration, I’d love to hear from you.
Please complete the contact form and I’ll happily arrange a meeting, phone call or online discussion to explore how we can work together.
Together, we can bring the spirit, atmosphere and creativity of London into your retail space.
“Illustrations That Capture London Life”
LONDON GREETING CARDS | POSTERS | COLOUR PRINTS
Giving a quick preview. To access more design options, simply click the top navigation menu.
Thank you, yes!
‘What fast service!
And it's very summery. Shall look forward to using it. ‘
Amber
They arrived they are wonderful. Beautifully made.
Alice Ohlson | Wiltshire
‘Hello Magnus,
yes, it arrived in good order and my son was delighted with it.’
Susan Whittaker | Lewis
‘Thanks for checking in. I loved the greeting card. Such a great print and really good quality. Thanks so much for the excellent communication and speedy delivery!’
Bethan Downing | London
Thank you for checking in. It arrived very timely too, which is great. Thank you for everything, the note was a beautiful sentiment.
I look forward to purchasing another piece for myself at some stage in the future :)
Melissa Sonmez | New Zealand
‘Received , thanks for the prompt service. ‘
Tim Ewington | Southwark
‘Hi Magnus! Everything arrived perfectly!! Thank you so so much! I lived in Bermondsey during grad school, and it was truly so wonderful to walk around that area. These paintings remind me of a very wonderful time in my life and I am so appreciative!’
Mary Diduch | New Jersey USA
‘Yes thank you - all arrived safely. It was a birthday present for my girlfriend - one of our first dates was in Columbia Road and she seemed to appreciate it!’
Anonymous | Colchester